Crowded and mostly small
Many near-identical businesses share each search. The work is to be specific: a named area, a named service, reviews that say what was done. Broad pages lose to specific ones.
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Get results in days, not monthsResults in days, not monthsWhat the count sees
County Business Patterns counts employer locations, which means businesses with at least one paid worker. Sole proprietors do not appear, and neither do the 38.5 million visitors whose spending fills many of the counted restaurants, shops and salons. So the Clark County business landscape the table shows is the resident-and-employer side of the economy, and the visitor side sits behind it.
That matters most in a county where tourism, gaming and conventions are the primary drivers, and for anyone doing business in Clark County, Nevada the first question is which crowd a given trade serves. A restaurant in Paradise and a restaurant in Mesquite are the same row, but they serve different crowds. Use the table to judge competition and size, then use the coverage map to decide which part of the county you actually compete in. Las Vegas Valley businesses that serve resident households read the left side of the table, and those that serve visitors read the restaurant, salon and janitorial rows with the visitor side of the economy in mind.
We also read the ratio column carefully. It compares each trade per 10,000 residents to a typical county of 20,000 or more residents, so a ratio of 1.96 means about twice as many locations per resident, not twice as many customers.
Who the customers are
| Measure | Clark County | Typical Nevada county | Typical U.S. county |
|---|---|---|---|
| Median household income | $69,911 | $70,026 | $60,522 |
| Median home value | $368,800 | $242,200 | $159,500 |
| Median rent | $1,406 | $1,004 | $818 |
| Renter households | 43.8 percent | 26.3 percent | 26.1 percent |
Source: Census American Community Survey, 2018 to 2022. The typical county is the median one.
All fifteen
| Trade | Employer locations | Per 10,000 residents | Ratio to typical county | Under 10 staff, of 100 | 20 or more staff | Change since 2017 |
|---|---|---|---|---|---|---|
| Residential remodelers | 480 | 2.1 | 0.7 times | 85 of 100 | 31 | +53.8 percent |
| Roofing contractors | 46 | 0.2 | 0.2 times | 50 of 100 | 14 | -2.1 percent |
| Electrical contractors | 467 | 2 | 0.9 times | 67 of 100 | 88 | +22.9 percent |
| Plumbing, heating and air-conditioning contractors | 599 | 2.6 | 0.8 times | 66 of 100 | 109 | +17.5 percent |
| Insurance agencies and brokerages | 912 | 3.9 | 1.1 times | 92 of 100 | 19 | +7 percent |
| Real estate agents and brokers | 1,819 | 7.8 | 2.8 times | 96 of 100 | 34 | +46.1 percent |
| Law offices | 1,321 | 5.7 | 1.9 times | 84 of 100 | 78 | +8.8 percent |
| Accounting and CPA firms | 292 | 1.2 | 0.9 times | 88 of 100 | 19 | +9.8 percent |
| Janitorial services | 523 | 2.2 | 1.3 times | 72 of 100 | 78 | +14.7 percent |
| Landscaping services | 485 | 2.1 | 0.6 times | 72 of 100 | 71 | +12.3 percent |
| Physicians offices | 1,893 | 8.1 | 2 times | 77 of 100 | 195 | +7.7 percent |
| Dentists | 933 | 4 | 1.4 times | 76 of 100 | 41 | +7.5 percent |
| Full-service restaurants | 1,710 | 7.3 | 1.1 times | 34 of 100 | 797 | +18.7 percent |
| General automotive repair | 458 | 2 | 0.8 times | 88 of 100 | 9 | +13.4 percent |
| Beauty salons | 474 | 2 | 1.1 times | 85 of 100 | 14 | +27.4 percent |
Source: Census County Business Patterns, 2022 counts set against 2017. Only businesses with paid staff are counted. The typical county is the median among counties of 20,000 residents or more.
Reading it
Real estate agents and brokers are the most crowded trade in the county: 1,819 locations, 2.80 times the typical density, and 96 of every 100 have fewer than 10 staff. They are also the trade that grew nearly as fast as any, up 46.1 percent since 2017. Physician offices (1,893 locations, 1.96 times typical) and law offices (1,321, 1.93 times) are the other heavy ones, with dentists at 1.40 and janitorial services at 1.30. A business in those trades needs a specific angle to stand out, because a general search will show many rivals.
Restaurants stand out for size, not crowding. Full-service restaurants number 1,710 locations, only 1.09 times typical, but 797 of them have 20 or more staff, the most large locations of any trade by far. That is the visitor economy showing up in the resident count: large kitchens exist because the customers number far more than the residents.
Growth is uneven. Residential remodelers rose 53.8 percent since 2017 to 480 locations, beauty salons 27.4 percent, electrical contractors 22.9 percent and plumbing, heating and air-conditioning contractors 17.5 percent. Roofing contractors are the only trade that shrank, at negative 2.1 percent, and the 46 locations counted are about a quarter of the typical density. Treat that figure with care: sole proprietors and subcontractors are not in an employer count, so a roofer should check actual search results before assuming there is room.
New homes
| Year | New residential units authorized |
|---|---|
| 2021 | 16,307 |
| 2022 | 13,066 |
| 2023 | 13,073 |
| 2024 | 14,754 |
| 2025 | 14,452 |
Census Building Permits Survey, new privately owned housing units authorized by permit.
Visitors in the count
Read the restaurant row again with the visitors in mind. Clark County has about 150,300 hotel rooms, 80.3 percent occupancy and a visitors authority count of 38.5 million visitors in 2025, yet the Census employer table sees only the businesses, not the customers. That is why a trade that looks ordinary per resident can be anything but ordinary on a Saturday night near the Strip corridor.
A practical way to use it: pick the two or three rows nearest your trade, note the density and the share with fewer than 10 staff, then check how many of those businesses appear in a real search for your service and your area. Where the table and the search results disagree, the search results are the truth for your marketing. Las Vegas Valley owners who have read both usually discover that one or two competitors matter far more than the fifteen-row averages suggest.
Four jobs
Real estate, law, medical, dental
Many near-identical businesses share each search. The work is to be specific: a named area, a named service, reviews that say what was done. Broad pages lose to specific ones.
Restaurants
Big locations, high turnover of customers and a heavy dependence on maps, hours and booking. The job is being the obvious choice for a stranger on a phone.
Remodelers, electrical, plumbing and air conditioning, landscaping
New households with no favorite business and a steady stream of permits. Pages for each new area and quick response matter more than long brand stories.
Roofing, landscaping, auto repair
Fewer employer locations per resident than typical, though sole proprietors hide part of the picture. Verify with real search results, then decide whether the gap is real.
Pricing
Common questions
Landing pages through RankGuarantee™ start at $495 monthly, Organic Growth at $1,495 monthly and managed paid ads at $895 monthly, with nothing charged to start and no contract. A crowded trade often wants a higher tier, or paid ads next to organic work.
No. A high ratio means more employer locations per resident than a typical county, and in a visitor-heavy county it can simply reflect customers who are not residents. Use it to judge competition, then check actual search results for your area.
Because that is what the Census counts for businesses in Clark County and every other county. Sole proprietors and gig workers are not in County Business Patterns, so the real number of competitors is higher in some trades. The table is a floor and a pattern, not a census of every business.
Residential remodelers (up 53.8 percent since 2017) and real estate agents (46.1 percent) lead, followed by beauty salons, electrical contractors and restaurants. Growth means more rivals as well as more demand, so it changes the marketing job. A fast-growing trade needs fresher pages and more reviews to keep a position, not only a first launch.
More new households that do not know a local business yet. Authorizations were 16,307 in 2021, 13,066 in 2022 and 14,452 in 2025, so there is a steady flow of buyers who search by area and trade. Pages for those areas reach them first.
Possibly. The table covers fifteen common trades, not every business type. If yours is not listed, the ratio method still applies: we compare your trade to the visible search results and the zones you serve instead. Send us the trade name and the areas you cover, and we will tell you how the picture looks.
The coverage map says where customers are, and this page says who else competes for them. Planning for any trade across Clark County, Nevada starts with both. A crowded trade usually does better by covering fewer zones with deeper pages. A thin trade can spread out sooner, though it should still check the live results zone by zone before adding pages.
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Get in Touch
Name your trade and the parts of the county you serve, and we will read this table against your plan. Call 610-825-4363 or email hello@getphound.com.
